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Zillennials combine millennial values with Gen Z’s digital skills, focusing either on low costs or strong brand loyalty—creating opportunities for brands to engage them. Value-driven at...
Economic downturns, technology improvements, and shifting workforce expectations that prioritise flexibility and work-life balance are all contributing to an increase in layoffs among Generation Z. Many...
Gen Z’s entry into the workforce signifies a shift towards values of adaptability, pragmatism, and a desire for meaningful impact. Characteristics such as collaboration, mental health...
