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Adidas has launched customizable digital avatars, marking a significant move into Web3 technology and digital innovation. The initiative highlights Adidas’s commitment to personalized and immersive online...
Inspired by Germany’s national colors and the coveted tournament trophy. Features Connected Ball technology, a first for UEFA European ChampionshipsTM Finals, enhancing officiating speed and accuracy....
Retro-style Adidas Samba and Gazelle sneakers continue as top sellers, fueling Reebok’s growth, while Adidas records a profit surge in Q1 2024 amidst increasing demand. Despite...
adidas unveils range of footwear and apparel representing the passion that burns within each and every athlete competing on the global sporting stage The fire that...
Y-3 and Real Madrid’s collaborative Matchwear Collection merges elegance with tradition, featuring a signature rose motif and a purple 4th kit infused with moisture-wicking technology. Alongside...
New material concepts manipulate yarns at the fiber level to offer an alternative way to achieve stretch in place of elastane Aims to provide golfers with...
Seven of Europe’s top teams get bold new kits that reimagine traditional elements with modern cultural identity for a new generation of fans and players Kit...
Adidas Originals and Edison Chen introduce the CLOT Superstar, merging Eastern and Western cultures with refined details and tailoring. The accompanying campaign invites viewers to step...
With uncomfortable shoes topping the list of runner’s biggest pain-points according to new global study, adidas hopes to encourage people to enjoy their runs in comfort...
Adidas and Patrick MaÌ첩ÈüʹÙÍøs unveil MaÌ첩ÈüʹÙÍøs 2, the next iteration of the football icon’s signature footwear and apparel collection with the brand. MaÌ첩ÈüʹÙÍøs launched his first...
