Food & Beverage
Responding to Customers, Starbucks Launches the Mini Frappuccino
¹ó°ù²¹±è±è³Ü³¦³¦¾±²Ô´Ç® fans have made more than 6,000 suggestions regarding the blended beverage on My Starbucks Idea®. While most customers offer ideas for new flavor combinations, many have been asking for a smaller drink size.
Today Starbucks is introducing the Mini ¹ó°ù²¹±è±è³Ü³¦³¦¾±²Ô´Ç® nationally. The 10 ounce serving size is available for a limited time (starting May 11 while supplies last) in participating Starbucks® stores in the U.S. and Canada. This launch follows a test in select U.S. markets last summer.Â
Customers will be able to order all flavors of ¹ó°ù²¹±è±è³Ü³¦³¦¾±²Ô´Ç® in the Mini serving size. There are more than 36,000 different ways to customize Starbucks® ¹ó°ù²¹±è±è³Ü³¦³¦¾±²Ô´Ç® Blended Beverages. The smaller serving size is the newest option for customers.
Starbucks launched the ¹ó°ù²¹±è±è³Ü³¦³¦¾±²Ô´Ç® 20 years ago. Read more about the birth of an icon, the new S’mores ¹ó°ù²¹±è±è³Ü³¦³¦¾±²Ô´Ç®, and how Starbucks social media team captures the personality of the popular beverage.Â