Ì첩ÈüʹÙÍø

Users are fickle creatures, and even slight changes in your product (digital or physical) can make them scout competitors. For this reason, establishing brand loyalty is a crucial procedure, ensuring that your services or products become indispensable in their daily (or weekly and monthly) routine.

In this guide, we observe the changes in the companies� attempts to retain consumers through effective services and some more subtle nudges in the right direction.

Engaged users and the rise of real rewards

Increasingly, brands are recognizing the importance of an engaged user. That relates to staying in touch with them throughout their journey. Additionally, users want to be rewarded for their loyalty, be it through discounts or other perks. Most of all, all of these attempts must feel authentic to users, and you should avoid making your efforts feel performative or merely a marketing gimmick.

Lastly, users are now treated as ambassadors for various products or services; just look at the flourishing affiliate and .

Rewards still drive engagement

Users can be simple: they get something more from you, and they won’t be eager to look the other way. In this case, loyalty programs take the lead, offering special deals, discounts, or even personalized offers based on your previous activities or shopping lists.

AI-powered personalization

Companies are leveraging the current capabilities of into their services. For example, consider a platform that provides an event venue finder, promoting a variety of providers.

Typically, people need to use filters and browse multiple pages before discovering suitable options. With the addition of AI, you can immediately match venues with users based on their needs and requirements.

Thus, such integrations open doors to AI assistance without requiring your product to focus solely on it. It’s an additional perk that sets you apart from competitors.

Personalization with respect to user privacy

While personalization is an excellent tool to introduce convenient features, it’s a delicate matter. Users want it, but at the same time, they don’t want services to feel intrusive or like they know too much about them. In this case, it’s all about the control you give to consumers. If they wish, they should be able to turn off certain types of tracking used to enhance their service convenience. And it’s not just something you might want to implement: it’s a legal requirement at this point.

Users become active participants

Different companies rely on user contributions to function. For example, other user research or marketing studies need consumers to join and provide insightful feedback. Furthermore, services can even offer what feels like as a thank-you to users for their participation.

Another service that relies on users and builds relationships through monetary gain is sharing unused internet bandwidth. In these cases, participants don’t even need to do anything; they just need to enable the internet sharing features to earn extra money. Other options for such relationships with companies include cashback apps and micro-task platforms.

More personal connection to consumers

More companies aim to bond with their clients through various means. For example, they might be united by similar goals, such as prioritizing sustainability for production and delivery. Furthermore, the companies have become more reachable, with many of them operating dedicated social media platforms. Through these profiles, consumers can express concerns or provide feedback. If their opinions are heard, even consumers� negative opinions can soon lead to an increase in .

Conclusion

The role of consumers in service lifecycles has shifted. Instead of being quiet users, they now have a voice and expect it to be heard. Furthermore, different services utilize people’s resources and employ various reward systems to enhance their offerings.