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• Nutella’s peanut flavour is set to launch in the U.S. in 2026. It’s the brand’s first major product change since it began in 1964.
• With over £35 billion in global spread sales each year, this move could reshape how people snack, bake, and spread around the world.

A New Flavour After 60 Years

When decides to drop a new flavour, it’s not just another product launch �� it’s an event.

For over 60 years, fans around the world have spread, scooped, swirled, and baked with the same creamy hazelnut and cocoa recipe. It’s one of those things you expect to stay the same. Until now.

In 2026, Nutella will introduce a peanut-infused version of its iconic spread. It’s the first major flavour update in the brand’s history.

And no, this isn’t just peanut butter. It’s still Nutella, with roasted peanuts blended into the classic formula. A little richer. A little nuttier. Still smooth. Still sweet. Still unmistakably Nutella.

It will launch first in the United States, where peanut spreads are already a pantry staple. But this is a move the whole world is watching.

Why Now?

Nutella has kept its core recipe the same for decades.

Ferrero, the company behind the brand, is known for careful, slow changes.

So why launch a new flavour now?

It comes down to one word: demand.

People want more variety.

They’re used to trying new tastes. And peanut spreads are already huge in many countries.

In the U.S., people consume approximately 1.6 billion pounds of peanuts annually, with about 60% used for peanut butter, equating to roughly 960 million pounds of peanut butter per year.

Nutella wants to meet that love halfway by blending it with what fans already enjoy.

What to Expect in the Jar

The peanut version of Nutella keeps the same jar and branding.

The word “Peanut�� will appear in a yellow accent on the label.

The formula still includes hazelnuts and cocoa. The peanut flavour is added, not swapped.

That means you’ll get a slightly richer, slightly nuttier taste.

It spreads like the original. And it’s made for the same uses:

• Toast
• Pancakes
• Baking
• Fruit dips

The flavour is new. The feeling stays the same.

What About the Rest of the World?

For now, the peanut version of Nutella will launch in the United States only.

But global fans are watching closely.

The UK, Australia, Germany, and Canada are among Nutella’s strongest markets.

And those markets are ready for something new.

In the UK, peanut butter sales are rising. Younger shoppers are especially open to blends and flavour twists.

If the U.S. launch goes well, you can expect the peanut flavour to arrive in more countries in 2026 or 2027.

Will your local store carry it?

That depends on demand and maybe a few requests from loyal fans.

Why It Matters

For many people, Nutella isn’t just a spread. It’s a childhood memory, a weekend tradition, and a baking ingredient.

Changing the flavour, even slightly, is a big deal.

But Ferrero is careful not to break what works. The classic version will stay.

This is about offering more, not replacing the original.

And it’s also about staying relevant.

Snack aisles have changed. More options. More dietary needs. More global tastes.

By adding peanut, Nutella joins the trend without losing its roots.

Fans Are Curious

When the news broke, Nutella fans responded with a mix of surprise and excitement.

On social media, early reactions included:

• “Finally! I’ve been mixing peanut butter and Nutella for years.��
• “I hope this comes to Europe soon.��
• “Peanut and hazelnut? That sounds next-level.��

Many users asked the same thing: will it taste more like peanut butter or Nutella?

Ferrero says the blend is designed to feel familiar but add something new.

What It Means for You

Whether you’re a long-time Nutella fan or someone who buys it now and then, this launch is worth watching.

It could:

• Bring new recipes to your table
• Show up in holiday bundles or snack packs
• Be part of breakfast promotions

It could also inspire similar moves from other brands.

Peanut-based products are on the rise. So are flavour hybrids.

You may soon see more spreads with almond, cashew, or pistachio blends. Or global flavours like sesame, tahini, or coconut mixes.

If Nutella can evolve after 60 years, other brands will too.

What’s Next?

Ferrero has said the peanut flavour will launch in 2026 in the U.S.

No dates are confirmed yet for Europe, Asia, or Latin America.

But Ferrero knows the world is watching.

And in today’s global food market, success travels fast.

Keep an eye on supermarket shelves. The next jar you pick up could have a new twist.

Until then, the classic Nutella remains �� smooth, rich, and exactly how you remember it.