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Geolocation simplifies holiday shopping with features like BOPIS, curbside pickups, and real-time delivery tracking. It enhances in-store experiences by offering navigation, personalised promotions, and optimised staff...
Establish consistent brand messaging across all locations by utilising unified principles and a cohesive visual identity. Centralise promotional efforts and loyalty programs to strengthen customer retention...
The rise of e-commerce, shifting consumer habits, and greater competition from discount and grocery stores are all contributing to the collapse of drug stores. Large chains...
The combination of information and commerce is breaking down the traditional marketing funnel, allowing customers to flow smoothly from discovery to purchase. Modern brands use personalised,...
The short-term concentration on metrics such as clicks and conversions in performance marketing can damage brand identity and client loyalty, putting long-term success at risk. Over-optimization...
Adidas has launched customizable digital avatars, marking a significant move into Web3 technology and digital innovation. The initiative highlights Adidas’s commitment to personalized and immersive online...
ThriftBooks is an online retailer that specializes in selling used books at discounted prices. They offer a wide selection of books, including fiction, non-fiction, textbooks, and...
Approaching the last part of 2021 is all about recovery, cutting losses, and retaining as much revenue for restaurant entrepreneurs. The global pandemic has changed the...
Given the digital world we are living in, digital marketing is a must-have business strategy for every industry. Print media advertisements also continue to impact, but...
We all know that life never pans out exactly as we had planned it. When we set out on a journey, we have one idea of...
