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1. Create a list of top bloggers and websites in your industry. Now, you might want to avoid your direct competitors, but you can still find plenty of opportunities who compliment your own product or service. For example, if you provide search engine optimization services, you can search for website developers or marketing blogs.
2. Next, add or follow the selected bloggers and websites on social media.
3. Engage with them. Comment on their posts, retweet their content, and like their photos on a regular basis.
4. After a while, you should start to notice that some of the bloggers or websites engage back and like your own content.
5. At this stage, you’re in a position to message them directly and explore potential link building opportunities.

You can contact the bloggers or websites via social media, but email is also an effective strategy. You want to make your communication as personalized as possible to increase your chances of a positive response.

Here’s an example of an outreach email for a guest post pitch:

Subject Line:��Your Twitter post on top YouTube influencers

Hi John,

It’s Mike here from��. I saw your post on Twitter about the top 10 YouTube influencers. It’s a great article, although I was surprised that Ninja wasn’t on the list!

The reason I’m emailing:��I noticed your blog hasn’t covered how to use YouTube for SEO. I’ve got experience in this area, so I’d love to make a contribution if possible?

Yes, I’m keen to mention my website, but you’ll get a highly informative (and free) piece of content that will hopefully provide a lot of value to your users.

It would be great to chat and brainstorm some ideas.

Thanks in advance, Mike

1. Make a list of journalists and influencers in your industry, or those who have created content surrounding your industry before.
2. The next step is to follow or add them on social media and keep an eye on what they’re writing or posting about. If you see an interesting story, picture, or tweet, make sure to engage with them.
3. Keep engaging with the journalists and influencers of your choice, and you’ll start to understand what they like to talk about and the topics they cover.
4. At this point, you might start to see opportunities where your own expertise can be useful to them. Feel free to share your own thoughts or opinions directly, or mention a story or content you’re creating.
5. If the journalists and bloggers like what you have to say, they might come back to you for a quote or opinion. And if they use your input, you can generally expect a link back to your website.

This is a long-term strategy and can’t be forced. Journalists get hundreds of pitches each week, so it’s best to take your time and build a real relationship with them step-by-step, rather than looking to pitch a quick story.

Once you have built a rapport, you can also consider emailing them directly. Here’s an example outreach email:

Everyone on Twitter uses hashtags as a way of communication. And there are plenty of hashtags that are useful for social media link building and journalist outreach.

Some of the most popular hashtags include��,��, and����and they’re usually used by reporters, brands, or bloggers asking for information.

There’s tons of niche-relevant blogger groups and hashtags on Twitter and Facebook that can be a gold mine for building your network.

For example, this����group has over 8,000 members. It’s a great way to build relationships and explore opportunities for social media link building.

If you’re in a niche that produces high quality visual materials or infographics, Pinterest can help your brand grow in popularity.

Not only does Pinterest bring you referral traffic, but you can also expect to pick up natural links. People love to link to great images and infographics, so it makes sense to showcase the best of your visual content on the platform.

You also have a chance to be listed on the “best from Pinterest�� articles (e.g.��). If somebody shares your picture without giving credit in one of such articles, you can always reach out and request them to link to the original.